Unique, Weird and Crazy Ideas Need Protection
Tom Peters once said, “Hire a few genuine off-the-wall sorts – collect some weirdos. Curious and the occasional gap in the resume are not enough. We need some real kooks. If we want original products, they’re likely to come from original people.”
Today I visited the website of Alex Tew:
www.milliondollarhomepage.com
Alex is a young fellow in the UK, broke and on his way to college. He posted a homepage, selling click-through ad space by the pixel. His commitment was that he would keep the page live for at least five years, and close the site when (if) he reached $1 million dollars.
That nutty idea launched on the last friday in August, with a few ads he sold to friends and family. By the end of September he had enough to pay for college. By the end of November, he’d sold over $700,000.00.
Viral marketing led to huge gains in viewers, which led to more sales, which attracted media attention, which put him on whirlwind publicity trips throughout Europe and the US. All the attention has paid off for his advertisers with outstanding gains in traffic driven to their own sites. (Read on …)
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