Names and Branding 101
Customers, whether internal or external, appreciate people who streamline the learning curve and keep the details simple.
When you brainstorm names, acronyms are easier to invent than an original word. They are also MUCH easier for your audience to remember.
For instance: The on-line service to research in the knowledge management system at one large company is called MINT. The Marketing Information Network Team (MINT) is at the service of everyone needing information from a variety of company databases.
Make the branding easier by choosing a name shared with an object. How many ideas can you come up with to illustrate MINT as an internal promotion?
- Tins of Altoids Mints with a new label about your offering glued on top
- Wrapped hard-candy mints with a small band of paper added under the cellophane that says MINT: Marketing Information Network Team
- Andes brand mints with your own outside wrapping
- you get the idea.
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