Ghost Stories: Serial Destroyers
I picked up a label, Serial Destroyers from Evan Sturza, who was profiled in the Wall Street Journal this week.
CEOs and senior executives who jump from one failed venture to another = Serial Destroyers.
You’ve probably known of such. Executives who put on a good face, but their track record is undeniable. They take all the credit for good numbers, and blame others for all the problems. But the bottom line eventually catches up with them and their judgement is proven flawed. Chainsaw Al was a famous one, who gutted several large companies before he was stopped (or retired).
Unwitting customers could be offered a ghost story to highlight this proclivity in a competitor. If you have one in your organization, now is a good time to be thinking about how you can deflect a ghost story pointed at one of your own.
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