Laura’s Winning Ideas

Proposal Expert, Laura Ricci, Muses on How She Reached Her 85% Hit Rate, Creating and Managing Dynamic Teams and Living Through Turnarounds Supporting Good People Doing Great Things

Cool ideas for Themes and Capturing Attention

Filed under: Business Development, Marketing, Proposals, Strategy, Tactics and Tools — LRicci at 10:01 pm on Sunday, August 6, 2006

Here’s a tidbit I’ve collected to inspire your development of proposal themes (or propagating your branding, or grabbing attention).

Target logo on rooftopNo doubt you are familiar with the on-line satellite mapping being done by Google, Amazon and Windows Live Local. If your facility is large, you have a massive billboard on your rooftop.

I swiped this picture from the magazine Business 2.0 where they showed how Target has taken advantage of this vantage point and is topping some of their rooftops with their well known logo.

When your client is concerned with proximity, would it help if you had an aerial view that proved good things?

If a site visit is coming up, and the airline path is over your plant, would it help to have a message visible from the air?

A firm called RoofAds in Redwood City CA is mentioned by Business 2.0 as a supplier of these types of advertising products.

Related Posts:

  • Example of Themes For Proposals
  • Branding VS. Themes
  • SMPS Chicago Regional Conference May 10-11
  • Cool Ideas for Fresh Proposals II
  • Unique, Weird and Crazy Ideas Need Protection
  • No Comments »

    No comments yet.

    RSS feed for comments on this post. TrackBack URI

    Leave a comment

    XHTML: You can use these tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>