Guerilla Theme Development
More ideas worth stealing or tweaking to suit your purpose of winning work:
From Media Magazine:
When the International Contemporary Furniture Fair set up shop in New York…, IKEA wanted to be nearby — not to invite comparisons with the show’s $8,500 ottomans, mind you, but instead to spread its “everyday fabulous” gospel among Big Apple denizens.
On a clear May morning, New York residents arose to find IKEA whereever they looked: oven mitts hanging in subway cars, throw pillows on playground slides. In all there were 650 different executions during the five day blitz.
Imagine a bus stop with a couch, area rug, table and lamp from IKEA. A hammock strung between a lampost and a crossing signal post. A park field with 90 bright picnic blankets laid out, each with a picnic basket and IKEA picnic foods, etc. 650 different displays around the city. Very unexpected. Very cool.
Would it help to make an impression if you “went guerilla” at the conference your clients are attending just before your proposal is delivered?
Could a client site visit be branded with your theme?
Reader (RSS)
Email