Laura’s Winning Ideas

Proposal Expert, Laura Ricci, Muses on How She Reached Her 85% Hit Rate, Creating and Managing Dynamic Teams and Living Through Turnarounds Supporting Good People Doing Great Things

Your Secrets Are Everyone’s News

Filed under: Business Development, Management, Strategy, Tactics and Tools — LRicci at 2:21 pm on Saturday, April 7, 2007

“When I decided to leave Microsoft I told about eight people at a conference, and I asked them not to say anything until Tuesday. Someone, I don’t even know who, leaked the news. Within 72 hours I had 50 million impressions and coverage in 140 newspapers.”
—Robert Scoble, Author of the blog Scobleizer and technical evangelist for Microsoft quoted in an article in BtoBonline, written by James M. Connolly

Sensitive information is only sensitive to you. To the next person you tell, it is NEWS.

I never found it necessary to discuss the details of any proposals on which I worked with anyone outside my office. My boyfriends and later husband, never knew what I worked on, and that was fine with them.

Proposals are Boring to Outsiders

Realize that your “business sensitive” information is actually boring to your family and friends. They can’t imagine that chatting up the details at the PTA or with church friends could ever come to harm. That’s because to them, it isn’t “business sensitive,” it’s news.

Keep the boring details to yourself and impress your proposal team with the sensitivity of the work and the need to avoid discussions until the contract has been awarded.

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