More on Comprehension vs. Legibility
i cdnuolt blveiee taht I cluod aulaclty uesdnatnrd waht I was rdanieg.
The Phaonmneal Pweor of the Hmuan Mnid
Aoccdrnig to a rscheearch sudty at Cmabrigde Uinervtisy, it dseno’t mtaetr in waht oerdr the ltteres in a wrod are, the olny iproamtnt tihng is taht the frsit and lsat ltteer be in the rghit pclae. The rset can be a taotl mses and you can sitll raed it whotuit a pboerlm.
Tihs is bcuseae the huamn mnid deos not raed ervey lteter by istlef, but the wrod as a wlohe. Azanmig huh? yaeh and I awlyas tghuhot slpeling was ipmorantt! if you can raed tihs, forwrad it.
Does this mean that spelling doesn’t matter? Not at all. Good spelling demonstrates a level of care and attention to detail that reflects well on the writer.
However, this research study proves that the human mind has an amazing amount of processing power. Your reader is thinking as they read. Keep your copy interesting and communicate compelling concepts and they’ll be thinking deeply about your message.
Deliver dull, bland proposalese, and they’ll be thinking about lunch.
Reader (RSS)
Email