http://www.1ricci.com/ideas/2008/01/09/unintended-consequences-double-entendre/ Proposal Expert, Laura Ricci, Muses on How She Reached Her 85% Hit Rate, Creating and Managing Dynamic Teams and Living Through Turnarounds Supporting Good People Doing Great Things Fri, 21 Nov 2008 06:06:06 +0000 http://wordpress.org/?v=2.6.2 http://www.1ricci.com/ideas/2008/01/09/unintended-consequences-double-entendre/#comment-13346 Phil Dunn Sat, 12 Jan 2008 15:23:10 +0000 http://www.1ricci.com/ideas/2008/01/09/unintended-consequences-double-entendre/#comment-13346 Excellent points. This is a big deal in my niche -- technology writing/marketing. The layers of acronymns and the fast pace of change make it critical to keep things simple and communicate clearly. Every feature and new trend can be a confusion trap for businesses audiences that need the tools but don't need the jargon. Excellent points. This is a big deal in my niche — technology writing/marketing. The layers of acronymns and the fast pace of change make it critical to keep things simple and communicate clearly. Every feature and new trend can be a confusion trap for businesses audiences that need the tools but don’t need the jargon.

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