Laura’s Winning Ideas

I read a white paper at Marketing Sherpa last month about testing your web site on mobile devices.

Some estimate that as much as 40% of the initial contacts to your web site will be via mobile devices within 5 years. Humm.

I was skeptical, until I caught myself. I sat in an SMPS meeting, listening to 3 speakers from various companies. As the panel got warmed up, I surfed to each of their web sites on my iPhone. The two medium sized firms had reasonable web sites. Nothing fancy, but I got an overview of what they do and who their market is.

However, the third firm is very large. In fact, they are one of the oldest privately held firms in the U.S. However they have a web site that is probably fancy because it would not render on my phone. (Let me go check from my desktop… Oh yeah. very nice dancing baloney on every landing page.)

I didn’t think it was important when I read about testing your web site for mobile devices, but now I’m convinced.

Check your own web site here: www.iPhonetester.com

Imagine your client sitting in a meeting reviewing proposals for THAT BIG JOB, and they pull out their mobile device and surf to your web site to check some detail. What do they get?

Notice that I didn’t bother to visit the big company web site once I returned to my office. It wasn’t a high enough priority for me. If I haven’t had this post to write, I would have moved on without a second thought about that company.

Which company would you rather be?

One more datapoint. This week, Forbes Magazine cited another study estimating that at least 50% of first visits to web sites are coming from mobile devices. Run fast.

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