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Proposal Expert, Laura Ricci, Muses on How She Reached Her 85% Hit Rate, Creating and Managing Dynamic Teams and Living Through Turnarounds Supporting Good People Doing Great Things

Artist Transforms Copyright Tribulation

— LRicci at 5:21 pm on Monday, February 2, 2009

Once again, copyright is in the news.

David Klein

David Klein

This time, an artist, Richard Prince has been sued for copyright infringement. The case was filed in New York District Court, alleges that Prince violated copyright when he scanned photographs from a book, printed them onto canvas, and then painted on top of them, adding evocative elements like face paint and electric guitars.

His defense is that he “transformed” the original image and so is free of the tethers of copyright. (Yeah. right.)

Don’t do this at your firm. Like running with scissors, letting your scanner substitute for legitimate licensed images is dangerous.

There’s a great article in the Wall Street Journal about this case. Click here for the link free for the next week. (After that you’ll need a subscription to get this article on-line: Color This Area of the Law Gray)

There are some instances in which “transformation” will pass muster. Like the time that Jeff Koons was inspired by a fashion photo of a woman’s legs with dangling sandal. He’d massaged the image so much that only the photographer could see the resemblance.

Even so, if he’d been a businessperson instead of an artist with renown legal representation, I suspect he would not have prevailed.

Satire is another shield for artists, but in business, it makes you look petty to satirize a competitor.

Don’t think that you can “transform” the logo of your competitor and come off looking good nor staying outside the legal protection afforded trademarks and copyrighted images.

Keep it clean out there, and don’t run with scissors scanned images!

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Comment by Bette Frick

February 3, 2009 @ 10:48 pm

I agree with you, Laura, that it’s pretty cheesy to manipulate an image just to the point where you can’t be accused of copyright infringement. Do you or your readers think it is harder or easier to infringe on someone’s copyrighted words?

I am reminded of something I heard once from a songwriter, who said that because he listened to music all day, it was hard to know if his creations were really creative, or if he had embedded others’ music in his brain to such a degree that he couldn’t differentiate his version from the original.

I think it is possible, at least with words, to copy someone’s ideas somewhat unintentionally. Or maybe…we’re all less honest than we’d like to think.

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