Create “atom-splitting mental images”
“Your biggest advantage online is your ability to create atom-splitting mental images. How? With WORDS. How much time are you spending with design vs. relevant copy?”
–Anthony Garcia of A Day in the Life of A Persuasion Architect
I love this description. Maybe it will be a new sign over my doorway:
Enter with Care
Atom-splitting Mental Images
under construction
Sometimes the proposal team gets distracted with too much emphasis on pictures, graphics, themes or other visuals, leaving too little time to design compelling words.
If you are using Storyboards and realizing a hit rate over 75 percent, this post doesn’t apply to you.
True Story: A firm related that they spent 4 days working on the Theme for their proposal. That is, 8 senior staff x 8+ hours/day x 4 days = WAY more time and money than should have been spent.
When you have an experienced leader, your theme meeting will take no more than 4 hours, and the smaller the brainstorming team, the less time needed.
A seasoned proposal team will spend most of their time on the storyboards, getting the message well articulated and compelling. That way, the writers can’t make the mistake of submitting the wrong copy, missing the strategic message and veering the proposal off course. I gladly spend 4 days (and more) working over storyboards with a team. That’s the way we create “atom-splitting mental images.”
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