Do You Need a Corporate Blog?
Jeremiah Owyang of Hitachi is a corporate blogger and had a good post suggesting the CTO as a candidate for Corporate Blogger.
Blogs are a trendy medium, and “like it’s 1999,” are considered the Big Thing that Changes Everything. For now.
Some bloggers suggest that CEOs all need to blog or lose communication with the marketplace. These bloggers seem to think CEOs have too much time on their hands. That doesn’t describe the CEOs I know.
The better suggestion is that someone close to the product, i.e. CTO, is a good candidate for corporate blogger as they can discuss details of interest to your corporate advocates, early adopters, and technical wizards. These readers are often influencers of customers, a worthwhile group with whom to be in communication.
Jeremiah’s blog is called Web Strategy and is at:
http://jeremiahthewebprophet.blogspot.com
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