Example of Themes For Proposals
Here’s a blog that shows how to use Themes effectively. The Everyday Economist is written by a college professor and economist who uses a collection of ruses to make economics clear to the everyday person.
I especially like his series about Jack Diamond, a PIE (Private Investigative Economist) written in the theme of the “Maltese Falcon”.
Your boss will consider this entertaining. But if you have worked with me, you know that much more is going on when themes are used in proposals. The reader retains much more detail about your technology, process, even economic theory, when the information is delivered in a story format.
If you’ve worked with me, you also know that slapping any old silly theme on a proposal won’t do a bit of good and might make you look silly.
I’ve used themes for multi-million dollar contracts and it made all the difference between being short-listed or overlooked. Themes are fabulous tools proposal professionals use to break out of the pack.
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