Graphics are worth a 1000 words
Some of you have heard me rail about sprinkling proposals with lousy graphics that distract instead of inform. The cute picture of palm trees used to break up a dense page of text is a nuisance, not a help.
However, graphics can be a huge help to explain complex ideas. If your proposals contain complex concepts, you need graphics.
But first, you need some understanding of how to conceptualize graphics for proposals.
24 Hour Company specializes in creating proposal graphics for proposals. A spinoff of their firm, Billion Dollar Graphics offers workshops for you to do your own graphics.
If you are with a large company, you may already use 24 Hour Company. If you are with a medium sized firm, you should get to one of their training sessions. If your company is too small to afford a Washington DC training trip, pore over their website, sign up for a free registration, buy their books and study their methods.
Mike Parkinson and his team are out presenting demo sessions if you are in the Washington DC area. A worthwhile opportunity to see how they can help you win more work!
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