Laura’s Winning Ideas

Proposal Expert, Laura Ricci, Muses on How She Reached Her 85% Hit Rate, Creating and Managing Dynamic Teams and Living Through Turnarounds Supporting Good People Doing Great Things

Holograms at Desktop Animate Proposals

— LRicci at 8:58 am on Tuesday, April 7, 2009

OMG. This technology is too cool to miss.

This is from GE Ecomagination group. That’s me, holding a hologram that moves as I move the frame. To create this 3D hologram, I’ve printed out a frame and then held it up to my webcam, push the button and magic is in my hands. The sun rotates as I move my paper “frame.”

Too Cool to Miss Technology

Too Cool to Miss Technology

Do this yourself by clicking on the picture, or going to the website here.

Most proposal folks I know are fascinated by technology. After all, who else could do what we do, bringing science and technology to life under the constraints of a typical proposal RFP?

If you have a webcam, this is a cinch. Now, for the serious part.

Could your next proposal deliver a model?

Could your next proposal deliver a working model?

How can your firm use this technology to deliver demonstrations of your work? Would it help to send working modelsĀ  with a proposal? In this screenshot, you can’t see the moving elements: sun, solar panels, birds, etc.

What will happen if your competition adopts this first?

Check out the website for information about the code required for this animation. Inspire someone at your firm to take a look at this and wonder about whether it can be used to help demonstrate a project in a sales call, or help decision-makers get comfortable with your recommendations.

The code for this hologram is open source. My favorite price, free. However, as Professor Dave Clark says, “That’s free as in free speech, not free beer.”

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Comment by dean collins

May 26, 2009 @ 1:46 pm

If you or your marketing team want to build your own augmented reality campaigns check out some of the posts on my blog about ARTools.

http://deancollinsblog.blogspot.com/search?q=augmented

Cheers,
Dean

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