How is Your Accessibility?
Proposal professionals have a perspective on the outsider’s view of your firm that is unique.
Even though you may have little or no interaction with the customer/client, you spend your time understanding their viewpoint.
Here’s one thought you may want to pass upstairs: Accessibility of your corporate website.
Accessibility is especially important if your offering includes providing consumer or other public access to information you prepare for a client/customer.
I just read a diatribe posted by a heathcare patient about their hospital’s website. It was not pretty. The simplest accessibility features were missing. For example, photos should have a text description when you mouse over them. When a visually impaired person comes to your website, their web reader speaks this description. The hospital website lacked this feature.
Moreover, some of these secret images were links to other pages. But without any clue as to where they led, the visitor is stuck.
The story went on about major flaws in navigation which are easily remedied. These unnoticed details made the pages almost unnavigable for the visually impaired. The final insult was being booted out by the system when, without warning, the system announced that his session had expired because he spent too long trying to decipher a page.
Here’s the website where more information can be had about accessibility, and the things on your site which should be checked. http://www.w3.org/TR/WCAG20/
Gee. There are only 13 guidelines, and most of these are so simple, even I can fix them on an HTML site.
If your proposals ever include websites for delivery of information, or public information websites or technology transfer, you need to know your folks cover this base. Tuck this away for the next big RFP. Better yet, ask whether this has already been done and add it to your project summary database.
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