MINT: Marketing Information Network Team
When you install a CRM or KM system, you’ll need someone(s) providing data and technical support. Your resume or project description databases certainly have someone who is the caretaker.
In one firm, we created MINT rather than confuse people with a particular person (or two or three) who might change over time. MINT stands for Marketing Information Network Team, and if you are with a technical firm, you know they love their accronyms!
MINT@yourcompany.com is the address and they even snagged the phone extension that spelled MINT. Ten years later, MINT is still the place that manages those databases, answers questions and helps with research.
The individuals who receive messages addressed to MINT are several and have changed completely over the years, but it is nice that no one in the organization had to bother learning any of those details.
One address, one place to go.
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