Proposal Terms for Insiders Only
Maybe your team has your own favorites. Join in and show them to us by posting a comment.
Generic Specific – Paragraphs which seemed so important we enshrined them in the database. Unfortunately they sound important but communicate little, if anything, meaningful. Most often found in proposal databases constructed with speed and accuracy in mind, and the customer out of mind. Carl Dickson, another proposal guru, coined this phrase.
MSU — Stands for “Made Stuff Up.” Commonly appears after 9:30 p.m. when RFP requirements remain unanswered by your esteemed SMEs. It’s a really good idea to prevent these from being uploaded to your database. Robert Lownie posted this on his blog as submitted by one of his clients.
SGP — Stands for “Stupid Generic Picture.” Commonly used when the authorities think a picture would break up the text and look pretty. Instead it annoys the reader and reduces comprehension, ergo the reference to “stupid” is especially appropriate. Term was coined in Why business People Speak Like Idiots – A Bullfighter’s Guide by Brian Fugere, Chelsea Hardaway, and Jon Warshawsky.
Reader (RSS)
Email