Shift in Federal Funding and Your Marketing
Good conversation yesterday with Aina Vilumsons of the Wisconsin Procurement Institute.
I left her office with some nuggets that sparked several ideas today which can be used for marketing in the next few months.
Time is of the essence
The bad news has been delivered to the White House: infrastructure projects can’t get underway in less than 18 months, and money needs to be flowing NOW.
Consider holding a brainstorming session in your firm. Are there ways you can improve or drastically change the way you deliver that would transform the speed to market?
I’ve seen engineers split projects in a way that allowed construction to begin very early, with some loss of efficiency, but accomplishing the goal of an immediate construction start. If your team can come up with ways to expedite flow, you may find opportunities to land new work based on your ingenuity.
Architects, Engineers, and anyone early in the infrastructure pipeline has an opportunity. The challenge is to shift from focusing on scraping your fees down as low as possible to focusing on allowing the larger expense of construction to proceed earlier than usual, or in a way that solves the problem.
Remember, you can have two: Fast, Cheap, Good. The focus in this moment may be Fast and Good, rather than Cheap and Good.
Money Will Shift
Defense spending will go down, Energy spending will increase. DOE and EPA will have more opportunity as funding shifts. Where you market to federal agencies, a shift should be considered. Where you contract to prime contractors who work for DoD, you may need to look for prime contractors with relationships in other agencies.
Easy to see that some areas will have attention paid, and other areas will be starved for funding. Adjust your marketing accordingly.
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