Steal These Ideas: Marketing to Prospects
If you move quick, you can get some great examples of B2B marketing from an industrial electronics firm called B&B Electronics. Their case study is just published by MarketingSherpa, and available for free until Jan. 21st.
They have 19 examples included in the case study. For those who say they can’t imagine what to do to reach the 12 contacts I preach to trainees, here are some real life examples. Be sure to print out the emails/letters at the end of the case study to give you ideas when you are reaching for an excuse to stay in touch.
Here’s the excerpt from today’s newsletter I just received:
#2. Best B-to-B Direct Marketing Program of 2007 — How to 
Combine Search + Web + Postal + Telemarketing + Email
SUMMARY: Is your marketing responsible for getting orders
directly from smaller accounts, without relying on a field rep to
close the deal? If so, here’s a practical Case Study for you to
swipe ideas from.
Discover how a B-to-B marketer in the electronics field cleverly
combines search marketing, Web offers, direct postal mail,
telemarketing, plus a nine-step email series to land loads of
new $1,300 accounts per year.
Lots of hugely inspirational creative samples included.
http://www.marketingsherpa.com/article.php?ident=29833
(Open access until Jan. 21st)
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