Laura's Winning Ideas

Proposal Expert, Laura Ricci, Muses on How She Reached Her 85% Hit Rate, Creating and Managing Dynamic Teams and Living Through Turnarounds Supporting Good People Doing Great Things

Will Proposals Run on Blogger Software?

— LRicci at 11:30 pm on Wednesday, April 19, 2006

I’ve been noodling about the features of the xhtml code that runs blogs.

You see, this entire blog is run without static html pages. Every screen is made on-the-fly from entries in a MySQL database (which runs from behind a firewall).

I’ve been wondering whether I could produce a proposal in this medium, and what the advantages would be:

  • format control – no weird glitches from one page to another because every page is fresh from the style sheet.
  • data presentation in multiple sections – for example, descriptions of projects could be presented both in the Experience section and again in the Resumes of the project team.

The sidebar would contain the table of contents, so that each section could be reviewed as in a traditional proposal. Also in the sidebar, another directory could focus on your key benefits, discriminators or issues.

This isn’t worthwhile for small proposals, but when you are creating a monster proposal, having the database hold your information, and calling for it as needed in the scoring matrix is an intriguing idea.

There are some features I don’t see how we could make use of, but some smart bunny will come up with a way. For instance, I just visited a blog called Personal Money Tips. On the second page I visited, I was intercepted by an advertiser, NetFlix. I found myself on a page that promoted this advertiser’s wares, which then flashed when it recognized me as a customer and then took me to my account home page. Very interesting.

How did they do that? Could the technology be used to intercept a proposal reviewer who has clicked on a series of items, indicating an interest that you have a great alternative answer for?
I’ll keep thinking.

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