Winning is writing well
Spend five minutes on this video. It’s worth the price of admission!
The web is a-twitter over this video. The advertising folks think it is about copywriting for advertising. Humph. I’m prejudiced, but know that it is about proposal writing. How do you capture imagination and communicate effectively when space is limited?
In this video, the first sign would not have passed the WE WE test. The second sign focuses on the proposal recipient, then adds facts about the proposing entity.
Beautifully demonstrated. Touching story.
Understanding proposal writing is important. Send this to your boss. Assign it as required viewing before your next team meeting.
In storyboard sessions, we capture information to understand the perspective of the people who will be reviewing the proposals. Storyboard sessions are not about filling out forms. Storyboards capture the essence of the hopes and fears of the proposal recipients. Once we have that understanding, the proposal is written from that perspective, not the perspective of our firm.
Reader (RSS)
Email