Asynchronous
Out of synchronization. Electronic modes of communication
allow a query to be sent at 5:00 p.m. in Washington DC with an answer
sent from Los Angeles by 5:00 p.m. which will be waiting for the
original poster the next morning when Los Angeles is still fast asleep.
You don't need to synchronize your clocks to work effectively.
Benefits
The customer's viewpoint on the features of your product
or service. "Sell the sizzle, not the steak." This critical element can
be elusive for technical professionals and this is where I can help.
Each prospect requires a translation of the features of your offering
to benefits for them. When accomplished, you have greater flexibility
and a larger marketplace.
Cul-de-sac software
Software that is the end of the line. Designed to provide
end-user facility, it imbeds code in your data, making migration
difficult, expensive, and/or impossible.
Data Sample
Data with which you work, in a form from which you will migrate to a new system.
Elasticity
Planning for future change by incorporating a variety of
ways to migrate data, maintain systems and/or deliver data to end users.
Give and Take
For everything you ask for, there should be a return to
the contributor. For every "take" there must be a "give." For instance,
I installed a Unix web database to capture source data on faculty
research proposals which was previously paper-based. In order to "take"
from the faculty with a new requirement to enter their information
on-line, I "gave" the ability to print out most of the data into a form
required by the University for approval, saving them handwriting or
typing that form.
Imprint
The phenomena of being enraptured by the software you currently use, or the first demonstration you see. The learning curve of new software is a legitimate issue. However, the natural preference for familiar software (or the first demonstrated software) is an issue of psychological attachment, or imprinting.
Massaged data
Data that has been "tweaked" to work in a new system. If
this "tweaking" is a manual process, you'll bury yourself in
installation labor costs. If it will be part of ongoing data capture,
it must be automated or you'll bleed red ink.
Sales, Complex
Multiple stakeholders contributing to the selection of a "winner" creates a complex sales environment. In this environment, all
decision-makers must reach the same conclusion in the same time frame. Your staff must capture deeper intelligence than in a consultative sale, and translate that intelligence into a formal proposal capable of winning in direct comparison to proposals from your competitors. This is my specialty.
Training for complex sales involves more players in your organization, and builds on the skills needed for straight and consultative sales to work with a team to respond strategically to all the stakeholders.
Sales, Consultative
One or a few decision-makers reach a decision with your salesperson who customizes the solution to the customer's needs. Sales cycle is longer than a straight sale, but shorter than a complex sale. Training for consultative sales focuses on rapport and design for strategic value.
Sales, Straight
Also referred to as "simple sales." Sales involving just
one or two decision-makers, with the sales person closing the sale
within a few contacts. Training of this type will focus on closing
tactics such as: Open ended questions, prospect qualification and
interpersonal skills.
Signature Sales
That first sale, made to a larger, famous and/or
prestigious organization. The purpose is to borrow some of their
credibility for your new firm. Training or coaching in this strategic
capture is ideal for high-tech startups.
Site Management
Traditional management in which manager and team members
are CO-located, or travel to work and communicate effectively. [See
also, Virtual Management Workshop]
Transparency
The opposite of "knowledge is power, the more I know than
you, the more powerful I am." In the new economy, "information closely
held is worthless."¹ Transparency was once thought naive, is now
valuable, will soon be required. Open door policies and open books are
the first acts of transparency. MicroStrategy strives to be
transparent. Their corporate policy is that "any employee should be
able to find any piece of information on the company or its employees
within 5 minutes."²
Virtual Management
Manager and team members may never meet in person. All
communication, training and work is done long distance. [See also,
Virtual Management Workshop]
¹ Jeffrey Wacker of EDS, speaking at APMP conference 1999.
² Fast Company, April 2000.
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