Avoid "Insider" Language

Every field has its own language. This isn't just the technical terms (chemical names, for example), but the "lingo" which the insiders use to communicate. Such usage overlaps with the error of pompous jargon. It's a way for the writer to show off, to illustrate his or her intimate knowledge of the field. Unfortunately, it also leaves out the readers who, more often than not, feel intimidated by their ignorance.

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