Looping Back to Strategy and Analysis PDF Print E-mail

Once you've collected your results, you need to make a strategic evaluation. This is done by looping back to the strategy and analysis steps. Review them as they relate to what you can add to your information from the meeting you've just had. Then answer these questions:
  1. Does the opportunity now in front of you still match up with the goals from the marketing plan?
  2. Do your results confirm that the organization is in an appropriate CASE ?
  3. Do you have all the BUGS worked out?
  4. What Black Holes are filled in? What Black Holes remain? What new Black Holes have come up?

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