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Think of what you write as a meal. You certainly don't expect the reader to swallow it whole. A paragraph is the equivalent of what you can fit on a fork. It's the most you can expect your reader to swallow at once. Readers are accustomed to taking in all of a paragraph at once, so you must be careful not to choke them. If you can't decide where to start a new paragraph, but you can see that the paragraph is too long, start it at the beginning of any new sentence. That's always better than gagging your reader. Pink Draft... Next page in the Magic of Winning Proposals | Proposal Manager | Proposal Writers | Proposal Coordinator |
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