Few people realize that they can evaluate the issues and make a GO/NO-GO decision even before the RFP arrives. That's because you can decide very early whether or not you will solve the issues of critical importance to the buyers. If you can't, someone else is likely to be able to. Furthermore, if you figure out that the situation is impossible to solve, you need to determine if there's a solution that is close (but no cigar). And finally, you need to decide whether or not you can or want to provide that solution.
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