| Benefit Statements |
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There should be at least one Benefit Statement on each storyboard. These are derived from the ISSUES . Lead Paragraph This is the first paragraph of the section, almost always begun by the Benefit Statement. You will provide the reader with an introduction of why you can do what you claim in the Benefit Statement. This will also give the writer more feeling for the tone in which you are writing the proposal. Page Limit If there is a page limitation to the proposal, the RFP scoring criteria can be used to allocate pages according to their importance to the customer. If there are no page limitations, set some yourself, and allocate the pages according to the RFP selection criteria. No one ever lost a proposal because they sent in the smallest proposal. This is important because the writers need to know whether you want a few paragraphs, or 15 pages with footnotes. Importance Indicate the importance of this section to the customer by circling whether it is of High, Medium, or Low importance. Due Date Tell the writers when the draft is due back. If you don't have a due date, you may never get it back. And even if you do have a due date, you may still have to call the writer and ask for it. Writer Writing assignments should be decided beforehand. A writer should not have storyboards appear on his or her desk without knowing they are coming. If possible, choose writers who work in the technical area needing to be addressed for the storyboards when specific expertise is needed. Supporting Paragraphs These will be notes on the elements the writer should use to "prove" the benefit you've put forth in the Benefit Statement above. Cites for specific projects and discussion points are usually noted here. For instance: Supporting Paragraphs: Storyboards... Next page in the Magic of Winning Proposals | Proposal Manager | Proposal Coordinator |
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