Comparing Strategic and Tactical Elements of Marketing PDF Print E-mail

Comparing Strategic and Tactical Elements of Marketing

We've organized these materials by their strategic and tactical elements. This allows a view of "what and why" and then a separate explanation of "how" to match your own objectives. While learning the process, the strategic elements will be more helpful. And when you are in the trenches, managing a proposal, the tactical elements will guide you.

Strategic Elements

 		  Tactical Elements
Identify your goals with a marketing plan

   Identify client targets that match the goals
Check the BUGS and CASES identified

   Define the goal of each meeting and what information you need to bring back.
Check the Black holes and review the ISSUES

   Review the meeting results and assign personnel to fill in Black Holes
Check the action plan: What needs to happen? Do you need help from outside?
   Check the action plan against the goals and decide who, from your organization, needs to be involved.
Make Go/No-Go decision

   Review Go/No-Go checklist


Next page in the Magic of Winning Proposals | Senior Management  | Marketing Manager | Proposal Manager

 

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