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Comparing the Strategic and Tactical Elements of Marketing |
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We've organized these materials by their strategic and tactical elements. This allows a view of "what and why" and then a separate explanation of "how" to match your own objectives. While learning the process, the strategic elements will be more helpful. And when you are in the trenches, managing a proposal, the tactical elements will guide you.
Strategic Elements
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Tactical Elements
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Identify
your goals with a marketing plan
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Identify
client targets that match the goals
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Check
the BUGS and CASES identified
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Define
the goal of each meeting and what information you need to bring
back.
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Check
the Black holes and review the ISSUES
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Review
the meeting results and assign personnel to fill in Black Holes
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Check
the action plan: What needs to happen? Do you need help from outside?
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Check
the action plan against the goals and decide who, from your organization,
needs to be involved.
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Make
Go/No-Go decision
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Review
Go/No-Go checklist
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Next page in the
Magic of Winning Proposals | Senior
Management | Marketing Manager | Proposal Manager
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