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Don't Go On a Safari Unless You Know What You're Hunting |
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You don't go to a client's site and start work without a plan. When you arrive, you know what you'll be doing.
Likewise, marketing is more successful when you have a plan. The costs add up quickly: travel, lost opportunity to work on billable work, and time wasted while you figure out why you're there. Make sure you get the most out of these marketing trips by planning your meeting.
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