| Getting to the Top of the Magic Wand |
 |
 |
 |
|
The human brain stores information by categories on "rods" or "wands." Just to get assigned to a wand, we must have at least 3 (but more often 7) exposures. So, if one of the wands is "neighbors" and you move into the neighborhood, a few exposures will establish a place for you on your neighbor's wand. But for him to cite you as the first neighbor that comes to mind when someone says "neighbors," you'll need many more exposures to move to the top of his "neighbors" wand. Remember: exposure is always contextual at first. We use the time or place as a common theme to the detail of a face. Only after many more contacts do we create a spot in memory that is anchored to the person rather than the context surrounding that person. It gets even more difficult if you want to be on a new wand, under a new category. It takes at least 12 exposures to create a new wand. So, if you want to be thought of as the number one babysitter, you'll need 12 or more exposures (in addition to the exposures that put you in the "neighbor" category) to get this accomplished. And varied exposures work best. People make the connections in different ways. So if you want to be most effective, you'll have to send your message in different ways. Some people connect with a good description, some with a good picture, and others with a good handshake. But each style of exposure adds to the required total. While a person-to-person contact is the strongest, other styles of contact can increase your exposure as well. |
Ricci Legacy
The Ricci family has been consulting and supporting success for hundreds of years.