| Increase the Winners and Cut Your Losses |
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Regardless of how much you cut back on overtime, rush charges, and the rest, the bottom line is this: the more winners you have, the less money you waste writing proposals that lose. And you can avoid writing losing proposals by following a process that includes methods for your organization to realize early on whether their chances of winning are realistic or not. Giving kudos to those who have the guts to NO-GO a project when the intelligence is not in your favor is one way to ensure that you avoid the losers. There's a strong tendency, once any amount of money is spent, to feel committed to a proposal. But what's better, spending $5,000 and calling halt or spending $25,000 and losing? Next page in the Magic of Winning Proposals | Senior Management | Marketing Manager | Proposal Manager |