Making Writing More Readable PDF Print E-mail

Engineers and scientists follow the scientific style which is promoted in college and university classes. If he or she wishes to be published in a respected academic journal, they MUST write this way. But this isn't the kind of writing that wins in the competitive business world.

The people who are going to read your proposal have a limited amount of time and energy. Your proposal isn't the only one they're going to read, and they don't want to have to wade through it. So here are a few things you can do to make your writing less of a chore for the reader. 

  • Write From the Top Down
    Most readers don't read an entire proposal; they may start at the top of a section or subsection, but most don't read all the way to the end. So you need to put the most important information first. This means reversing the scientific technique of presenting the facts first and the conclusion last. In a proposal, this is fatal. The message MUST come first. Otherwise, if the reader gets tired or impatient and reads only halfway through any section of the proposal, he or she quits and never gets your point.

Pink Draft...
Next page in the Magic of Winning Proposals | Proposal Manager | Proposal Writers | Proposal Coordinator
 

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