| Review Your GO/NO-GO Checklist |
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The last thing you can do now is review the RFP and look for any issues you’ll have a problem answering. You’ll find that with this much preparation, the RFP has few, if any, surprises and you can respond positively to every requirement. Your competitor, on the other hand, who is looking at the RFP without your marketing intelligence, is most likely to be puzzled by some of the requirements and is forced to "guess" at what they mean. This is the "GUESS" of death. Let the competition be the ones to do it, not you. Your approach should always be to plan how you will get clarification if anything is questionable. And you must do it without tipping your hand to the competition. Next page in the Magic of Winning Proposals | Marketing Manager | Marketing Team |
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