| Strategy and Analysis of the RFP (Request for Proposal) |
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The Magic of A Theme And Why You Need One There are so many good reasons for using themes in proposals that it seems unusual more people don't use them. With apologies to Dave Letterman (we're more serious than he is), here are the Top Ten Reasons why you should develop a theme. 10. It provides a "big building " for your proposal. 9. It helps the entire proposal writing team illustrate their response to the issues. 8. It helps buyers remember our qualifications. 7. It helps buyers remember how you are going to respond to their issues. 6. A good theme forms a connection between you and the client . 5. It helps the writers by providing them with a common thread. 4. It puts your proposal in the forefront. 3. It "sticks" and won't let go. 2. It works at a sub-conscious level. And the number one reason? 1. It works. More about Themes... Next page in the Magic of Winning Proposals | Senior Managemen t | Marketing Manager | Proposal Manager | Proposal Writers |
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The Ricci family has been consulting and supporting success for hundreds of years. |
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