| The Marketing Plan: Stage Five: Selecting the Targets |
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At this stage, the Marketing Managers should be ready to select target organizations for a marketing approach and investigation. After checking the target against the Marketing Plan, they work to identify how best to infiltrate the target organization and collect and analyze the intelligence gathered. By first finding out the CASE of the organization and then identifying the BUGS and documenting the ISSUES, you can be in a position to decide whether your organization can be a winner with this prospect and turn them into a customer or client. Return to the beginning of Marketing Plans Next page in the Magic of Winning Proposals Manual | Senior Management | Marketing Manager | Marketing Team |
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