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The Marketing Plan: Stage Two: Organization Questions |
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Next you'll need to ask questions like these about your organization:
- Where are the best matches between the services/products we provide and the needs of the marketplace?
- What's already working well in the marketplace?
- Is there an opportunity for us to follow this example because of growth in a new region?
- Where are the gaps in services or products that you may be able to fill?
- What is not available in the marketplace? How can we verify whether the need has demand behind it, or is it just a need that does not have enough demand to overcome inertia? (Remember how strong the pull of inertia is!)
Next page in the Magic of Winning Proposals | Senior Management | Marketing
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