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The Marketing Plan: A Process, Not a Product Your marketing plan represents a process. It must evaluate all of the available opportunities, compare them to the solutions your organization can provide, and then take the steps necessary to get you where you want to go. The Marketing Plan should be clear and have enough detail that the managers responsible for selecting specific organizations as marketing targets can test their selections against the Marketing Plan and have some confidence that they are making the right choices. Next page in the Magic of Winning Proposals | Senior Management | Marketing Manager | Marketing Team |
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