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The Table of Contents and Action Captions |
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Every page of your proposal should help convince the customer that you are their best choice. The Table of Contents offers an opportunity to introduce this process right at the beginning of the proposal.
A standard Table of Contents looks something like this:
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Understanding of the Requirements
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Work Plan
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Personnel
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Prior Experience
The addition of "action captions" turns it into an echo of your Theme as well as a Table of Contents:
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Your Requirements: We understand them and we're dedicated to meeting them
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Our Work Plan: It will be complete and detailed because that's how we prevent mistakes and plan for safety
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Personnel: those we've assigned to this project have 35 years combined experience working in dangerous environments
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Our prior experience: Our work is accident free
Here's a quiz: What is the major ISSUE for this proposal? (see below for answer)
Here is another Table of Contents with action captions:
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We understand your requirements and internal procedures
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Our work plan includes the specialized reports you need and dovetails with your "Exquis Project Plan Controls"
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Key personnel assigned to this project have worked with your organization on the previous phase
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Our prior experience was built by helping your organization avoid $153 million in regulatory constraints
What is the major ISSUE for this proposal?
Pink Draft...
Next page in the Magic of
Winning Proposals | Proposal
Manager | Proposal
Coordinator
Quiz answers
1. safety
2. mastery of this organization's
unique constraints and programs
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