| Themes Connect You and the Client |
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One of my favorite proposals had a Calvin and Hobbes cartoon on the cover. Calvin, the young boy, is first seen cramming for a big test. Next, he's seen sweating it out in the classroom. In the final scene, he explains to his stuffed tiger, Hobbes, "I guess you can't learn this stuff overnight."
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This cartoon was on the cover of a proposal to provide professional services to the Department of Energy at a nuclear facility. The cover may seem strange, but the magic is there because those who came up with it, understood the issues that led to this theme. There were two major issues that the theme succinctly reflected: 1. The buyer who would be the lead decision-maker was frustrated in the past by consultants who arrived at his site inexperienced and untrained. He often complained to the Project Manager that, "You just can't learn this stuff overnight." 2. The Project Manager found out that the client liked Calvin and Hobbes and missed seeing his comic strip because the newspaper in his area did not include it on its comic pages. So each week, the Project Manager clipped out the comic strip from her paper and faxed it to the client. That kind of information makes a Theme work like magic. |
Ricci Legacy
The Ricci family has been consulting and supporting success for hundreds of years.