| Themes String Together the Writing |
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The Theme evokes the spirit of the relationship your organization shares with the client. When a writer begins with your benefit statement and the statement reflects that spirit, it's easy to follow that flow. The reader can get in step and join the beat. If your Theme is solid, you'll be amazed at how cohesive the writing styles become. As the draft files are turned in, you'll see how having this cue built into each storyboard provides the writers with something to "hang their hat on." |
Ricci Legacy
The Ricci family has been consulting and supporting success for hundreds of years.