| Time In and Time Out |
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There's a tendency on the part of most people to become more attached to something the more time they have put in on it. Without the inclusion of GO/NO-GO decisions, it's easy to become so entrenched, to have so much Time In that you're unwilling to let go. Winning teams take Time Out - often. Every step along the way is an opportunity to turn back and turn off the money faucet, to stop wasting time and resources on a target organization. And there is not just one good time for a GO/NO-GO decision. Anytime you have doubts about whether you are making sufficient progress is a good time for a GO/NO-GO meeting. Just before committing to answering a Request for Proposal (RFP) is the most common time for a GO/NO-GO meeting, but anytime is good. Next page in the Magic of Winning Proposals | Marketing Manager | Proposal Manager | Marketing Team |
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