| What Kind of Cover Art Should Be Used? |
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Cover art is BUG bait! If you want your proposal to get picked up early, the surest way to make it happen is by having a cover that draws attention to it (in a positive way, of course.) The cover art should be inviting and unique. It should also reflect the Theme of the proposal. But this doesn't mean it has to explain the Theme. The cover of a proposal submitted to the Air Force for work at Edwards Air Force base in California has a picture of a compass that's visible only from outer space etched into the desert. The photo of this compass along with the words "A Higher Perspective" completes the cover. The theme was immediately understandable. But the theme behind another cover showing the legendary Pecos Bill character with his lasso around a tornado only became clear once it was explained in the first paragraph of the proposal. In both cases, the covers intrigued readers. "Read me First" was the real message. When you are competing against a gaggle of other proposals, the first few proposals reviewed will "set the pace" for the reviewers. There is great advantage in having your proposal set the pace rather than being compared to someone else's proposal as the standard to beat. Next page in the Magic of Winning Proposals | Proposal Manager | Proposal Coordinator | Production Staff |
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