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Abracadabra or Bibbidi-Bobbidi-Boo? Good magician's know how to "stage" their act. They know that the magic is not so much in the trick itself as it is in the presentation. In the same way, what you write needs to be structured for the most impact. We don't read dictionaries the same way we read novels. Certain writing styles and formats work best when for selling a product or a service. For example, writing "from the top down," avoiding professional and pompous jargon, and incorporating trade studies and ghost stories into your text significantly increase the readability of a proposal and, consequently, the likelihood of their success. Pink Draft... Next page in the Magic of Winning Proposals | Proposal Manager | Proposal Writers | Proposal Coordinator |
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