Writing the Pink Draft PDF Print E-mail

Writing From the Storyboards

The Pink Draft is the first actual draft of the proposal. Those writing this draft should have an thorough understanding of the proposal Theme, it's relation to the proposed work, and if possible, a list of metaphors that might be used to work the Theme into their writing. They will be working from the storyboards, but in addition, they should also be provided with the following items:
Theme and Issues notes
Guidelines for electronic files (i.e., which word processing software to use)
Protocols for formatting 
The protocols for formatting are simple. There should be NO formatting - no font changes, no tabs, no indents, no bullets. (A symbol like an asterisk, which can be easily found in a global search, can be used instead of bullets.) The focus is on the text, the words, and their effectiveness. And the addition of formatting only complicates the work of secretaries, word processing personnel, and production staff if they have to undo someone's clever use of fonts, type faces, or emphasis.

As the sections of the Pink Draft are completed and come back in, the Proposal Manager should:

  • Check each writer's work- The primary goal here is to make sure that what was written matches the storyboards.

  • Add sketches of proposed art work to draft- This should be done even if notes rather than actual sketches are included; the goal here is to provide reviewers with as much information as possible.

  • Begin work on a Table of Contents- Wherever possible, action terms should be used rather than the traditional bland headings like Introduction, Description of Work, etc. (The headings provide an opportunity to tie in the proposal Theme.)

  • Review Ideas for Cover Design- Meet with the artist(s) to try and nail down a design concept for the cover that effectively communicates the Theme.

More tips on writing the Pink Draft...
Next page in the Magic of Winning Proposals | Proposal Manager | Proposal Coordinator

 

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