| FIFTH: The Idea is More Important Than The Finished Product |
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The artist, Sol LeWitt, avoids selling his finished product. He is prolific, with over 316 solo exhibitions and 530 group shows to his credit. He creates the recipe and then lets other people draw or paint them on existing walls--with the stipulation that the drawings or paintings be erased at the end of each show. Nothing for collectors to buy, nothing to ship, store or insure. The idea is exchanged for value. (c)2005 Laura Ricci Buckminister Fuller would have loved it. Steve Jobs does this. One idea of his was to eliminate the noise of a cooling fan for CPUs. His engineers grappled with the idea and designed the new G-3 cube. Jon Barnes of ultimatetaxi.com does this. His idea is to make a commodity (taxi ride) into "an experience that you're stuck with forever." This laser light studded taxi is something to behold both from outside and in. The Cluetrain Manifesto does this. The idea was to document the rules of the new economy. They posted their ideas on a website, asking visitors to sign the manifesto (I signed, you'll find me about one-third from the top). Much later they published the best-selling book. The idea is more important than the finished product. What's your idea? |
Ricci Legacy
The Ricci family has been consulting and supporting success for hundreds of years.